Rising on the banks of the mighty Willamette River during the mild winter of 2009, the Water Avenue Coffee factory creates handcrafted coffees in Portland’s Southeast Industrial district. Water Avenue COFFEE (WAC) is dedicated to bravely pioneering the unseen frontier of micro-roasting craft coffees from countries around the world. The roasting factory and retail offer a toast to the working class industrial district. The large blue neon COFFEE sign glows all night long as a beacon to travelers on nearby I-5.